Catherine Weber, Speaker Profile

Catherine Weber, president of Weber Media Partners, has come full circle over the last 15 years in transforming her firm from a PR and Marketing Communications company to an interactive agency providing social media services to predominately B-to-B clients. Catherine has developed a thoughtful approach to bring small- and mid-size businesses into a conversational world. The client portfolio includes the National Park Service, mid-size technology firms, and notable organizations such as Lahey Clinic, William Raveis Real Estate, Bose Corporation, Brigham and Women’s Hospital, and Top of the Hub Restaurant.

Weber Media Partners’ blog, Impressions through Media, educates and provides thought leadership on social media and marketing, and the strategic integration into a business’ marketing mix.

Catherine received a B.A. from Emerson College in Communications and a M.A. from UMass Boston in Critical and Creative Thinking. She presents at conferences, and conducts hands-on workshops on the following topics:

• Social Media Executive Primer
• Social Media Marketing – A Primer for CEO’s
• Launching a Sustainable Blog
• Developing a Thought Leadership Strategy
• What’s your policy? Creating Social Media Guidelines for Your Organization
• SMB Marketing Strategy for the New Economy
• Using LinkedIn to Extend Relationships
• Social Media Strategies for Non-profits
• Are you listening? Cultivating Customer Feedback

Speaking Experience

• William Raveis Real Estate, Mortgage and Insurance, 2009-10
• Lahey Clinic, Executive Education, 2009
• Dogwatch, Executive Education, 2009
• IEEE Boston Entrepreneur’s Network, Acquiring Customers, 2009
• KGA, Inc Executive Education, 2009
• Wellness Roundtable, 2009
• Social Media Marketing, The Boston Club 2008, 2009
• Geek Girl Bootcamp, Cape Cod and Boston South Shore, 2009 and 2010
• Managing Growing Businesses, Blank Entrepreneurship Center, Babson College, 2006-present
• Marketing and PR for Libraries, Massachusetts Library Association Conference
• Internet Marketing, National Professional Assistants Annual Conference

Teaching and Training

• Using LinkedIn for Business, 2009 and 2010, various
• Using Facebook for Business, 2009 and 2010, various
• Using Twitter for Business, 2009 and 2010, various
• Using YouTube for Business, 2009 and 2010, various
• Blogging for Business, 2009 and 2010, various
• Marketing on the Internet 1997, Brookline Center for Adult Education
• Creative Problem Solving 2000, Brookline Center for Adult Education
• Internet Marketing, 1996-7 The Thomson Corporation, Boston
• Collage as Art Therapy, 2006-2009, The Wellness Community of Greater Boston

Blog  impressionsthroughmedia.com

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