Hebrew and English Website Research: Findings from Nir Levi’s Israeli GEO Pilot

Choosing a platform for a Hebrew and English website involves more than translating a feature list. The buyer is also evaluating layout, maintenance, payments and the experience of switching languages. A research pilot prepared for Nir Levi’s GEO work at nirlevi.com examined how that buying question appeared in Perplexity. Wix was the preselected brand tracked in this category; the prompt itself did not name a preferred supplier.

What the pilot recorded

On 11 October 2026, the pilot collected four answers for this question: two in English and two in Hebrew. Wix appeared in 2 of 2 English answers and 2 of 2 Hebrew answers. Links to its official domain appeared in 2 of 2 English exports and 2 of 2 Hebrew exports. The mean overlap between the two languages’ exported source-host sets was 34.8%, calculated across the two rounds. All four observations used Perplexity Search with the GPT-6.1 Sol model label in fresh incognito conversations.

Source-host overlap is the number of shared hostnames divided by the number of distinct hostnames across the two answer exports. Perplexity’s Copy output is the measured record; grouped on-screen sources may contain additional links.

The same buying need can produce a different shortlist

In the first English answer, Perplexity’s opening shortlist named Wix, WordPress and Webflow, with Shopify added for commerce. The first Hebrew answer opened with Wix and WordPress, adding Shopify and WooCommerce for an online store. This is a specific difference in the recorded opening summaries. It gives a marketing team a concrete comparison to inspect: which alternatives appear, what task the answer emphasizes, and where its supporting links lead.

Give local requirements their own explanations

The responses discussed bilingual operation and right-to-left presentation, making those useful subjects for an editorial review. A business can examine whether its own pages explain language management, mixed-direction forms and the responsibilities of the site owner. Payment information should describe the actual setup the business supports. The practical work is to make those requirements easy to understand and verify, then test the same buying question again after a documented change.

Build a source map in both languages

For this category, the source map should distinguish platform documentation, comparison articles and local implementation guidance. Record the exact page rather than just the company behind it. A Hebrew answer can use an English support page, and two sources from the same provider may answer different parts of the buyer’s question. That is why a brand mention alone is a thin record of the experience. The linked explanation is a separate part of the finding.

Nir Levi’s perspective

They translate the words but do not check how Israelis actually ask questions or which sources they trust. Hebrew content needs to answer local needs, rather than simply copy the English page.

Read the original research

The complete study, paired prompts, evidence downloads and Nir Levi’s commentary are available at https://nirlevi.com/en/research/israeli-geo-hebrew-english/

Put the finding to work

For an Israeli website business, this pilot suggests a focused next assignment: review the bilingual questions, inspect the explanations that answers select, and improve the pages that can genuinely answer those questions. Nir Levi’s GEO consulting gives that work a defined scope, source record and repeat-check process.

Explore GEO and AEO consulting in Israel with Nir Levi at nirlevi.com and bring a buyer question to your next review.