Conversational Marketing in the Age of Social Media
26 Nov
I learned about the “blog rally” this morning (see “Talking turkey about death” by Kay Lazar in Nov 26, ’08 Boston Globe) to encourage conversation about a very difficult topic: how we want to die. Bloggers are being asked to pick up the story and pass along to fellow bloggers, asking them too to post, to get the conversation started about our end of life preferences.
This is a timely topic for me, having recently sat with a friend last month who died at home. Fortunately her family, friends, and caregivers were able to honor and support her decision.
I realized after losing my friend that I can’t say with any certainty that I know the wishes of my family or other close friends. Nor have I completely articulated my own answers to the questions Engage with Grace: The One Slide Project has posed.
As a blogger I want to do my part to help get the conversation started online and at home.
So the first thing we need to do is start talking. Engage with Grace:The One Slide Project was designed with one simple goal: to help get the conversation about end of life experience started. The idea is simple: Create a tool to help get people talking. One Slide, with just five questions on it. Five questions designed to help get us talking with each other, with our loved ones, about our preferences.
Excerpted from Engage with Grace
To learn more, and download the slide, go to Engage with Grace.
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