Conversational Marketing in the Age of Social Media
Veteran and new bloggers alike will tell you the time comes when they experience writer’s block– times when the ideas aren’t flowing. This really isn’t any different than what writers of fiction or non-fiction experience, and no reason for alarm. Maybe we’re more surprised because of the immediacy of the medium, or a result of literally having the world at our fingertips with our web browsers and search engines; whatever the reason, blogger’s block happens.
So, what’s a blogger to do? Here are three suggestions of places to look when all of your usual sources of inspiration dry up:
1. The inbox of your email
True story. This link was forwarded to me in the past hour, an article about Twitter in Time Magazine, “10 Ways Twitter Will Change American Business.” My friend sent the link with the message, “For your reading enjoyment.” And you know, I enjoyed the article.
It’s highly likely that when someone sends something for you to read, you’ll find a line or two which really resonates. For example. for me, this line did. “For Twitter to be a part of a company’s efforts to communicate with customers, the customers must be willing to “follow” the company on Twitter.” Since I send tweets out for Weber Media Partners, and we have our tweets coming into our blog through a great wordpress plug-in, WordTwit, it’s become a way for us to let people know what else we’re doing. In our recent email newsletter, I included links to all the places where we have presences— , and delicious. This helps foster integrated marketing.
2. Daily Newspaper
Last night my husband was reading the Boston Globe from front to back. At the end, he said, “This is why you read obituaries.” And then started reading me the article about “Maria A. Lopez, 97; elderly blogger attracted millions” He knew his audience. Of course, I was interested, even went to check out Ms. Lopez’s amis95.blogspot.com, after I heard that she was a Spanish grandmother who described herself as the world’s oldest blogger—and who “became a Web sensation as she mused on events current and past, and died May 20 at the age of 97.” Her blog attracted a huge following, with more than 1.7 million hits. She said discovering the Internet and communicating with people all over the world changed her life. “It took 20 years off my life,” she once wrote.
3. The Magazine Recycle Bin at Your Local Library
I’ve developed a quirky kind of habit, I peruse the recycle bin at my library once a week (okay, sometimes two.) I find great old and new gems. This week there was the May 25th issue of Time Magazine with a great article about The Future of Work. I forwarded this email to two of my blogger friends last night, “Another good article is from Time Magazine, May 25th, “The Way We’ll Work” Nice piece “Last Days of Cubicle Life” by Seth Godin in this series.
Sure, I can come up with more than three places to look for ideas for blog posts. The truth of the matter was I was feeling slightly struck with blogger’s block today, and maybe wrote this more for myself than for readers. But it’s all about the exchange of information, and if I helped pass along these stories and resources to you, and as a result you checked them out, then it’s been a good day.
Where do you look for ideas? Any you’d like to share?