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The Real Cost of Social Media Info Graphic

At Weber Media Partners, we love info graphics. This one is so interesting we are going to post it even thought it is enormous. Thank you to for putting this together.

"Freedom" photo by Gigi IbrahimIn the last of our three-part series on the role of social media in Egypt’s ongoing revolution, we speak directly with Amr Abouelleil, who is one of the growing number of international Egyptian Youth Movement members.

Abouelleil is a 36 year-old Egyptian-American writer and bioinformatics analyst living in Massachusetts with his family. He lived  his early life in Egypt, and  returns every year to visit family, including a female cousin who is active in the revolution. His most recent trip was this past April, where he witnessed the effects of Egypt’s revolutionary activity first-hand.

His take: social media has been the cornerstone of communications during the revolution. Without social media, access to factual information would be limited, and more than likely colored by government spin and propaganda. It has enabled international supporters like Abouelleil to connect first-hand with other Egyptians, and to reach out to a broader audience to both gain support for the revolution and address the misinformation that abounds in traditional media and on the internet.

We hope you find yourself as inspired as we have been by the power of social media, and the strength and passion of those using it to build a better future for their country.


Two Can Play at this Game: World Governments’ Responses to Social Media as a Revolutionary Tool

"Mute," photographed by Gigi IbrahimIn the first part of this series, we explored how social media enabled and facilitated Egypt and Tunisia’s revolutions. By using Facebook and Twitter to broadcast their beliefs, find like-minded individuals the world over, and organize protests in near real-time, the revolutionaries were able to stay one step ahead of their governments. But now, it seems, the governments are catching up.

In Egypt, segments of the government and army are now on Facebook, using it as a means to spread their own propaganda and to keep an eye on known activist communities. At one point during the revolution, the Egyptian government even shut down internet access, fully aware of the threat it posed to the government. Amr Abouelleil, an Egyptian-American bioinformatics analyst and writer who is actively involved with the Egyptian Youth Movement at the heart of the revolution, says the government was aware that without the internet, people would have to turn to state television (which is government-censored) for their news. The government used this opportunity to up their ante, broadcasting pro-government programming to the unwired masses, which in many cases, appeared to work. “The government got some people to change their tune in just a matter of days,” Abouelleil says. “It brainwashed them to go back on Facebook in the government’s favor instead.”

Egypt is not the only government in fear of the power social media and the internet provides its people; when Google reportedly foiled an alleged Chinese attempt at stealing the passwords to hundreds of Google accounts, including those of government officials, Chinese human rights activists, and journalists. The Chinese government has since denied involvement, but is well known for their censorship of the internet and television. Whether or not the government is responsible for the hacking attempt, it’s safe to say that they are well aware of the power of the internet and social media, and doing all they can to control it.

Government reactions to the use of Google and social media have been so extreme in recent months that Google Executive Chairman Eric Schmidt has said he fears for the safety of Google employees in certain parts of the world. “There are countries where it is illegal to do things that Google encourages. In those countries, there is a real possibility of (employees) being put in prison for reasons which are not their fault,” Schmidt told attendees of Google’s Dublin summit on militant violence this past Monday, June 27.

A prime example of this is Wael Ghonim, the Egyptian Google executive who is now one of TIME magazine’s 100 most influential people of 2011. Ghonim was held captive by the Egyptian government for eleven days in early 2011 due to his involvement in using Facebook to organize protests via a page called “,” which exposed and raised awareness of the military’s cruel and inhumane murder of Khaled Saeed.


Twitter, SMS, Facebook by Gigi IbrahimFor hundreds of years now, the printed word has given a voice to the people. It has enabled repressed religious groups to establish their freedom and independence, and allowed fledgling countries to organize the support and manpower needed to break free from their oppressive overlords. There are centuries of evidence that the pen is, indeed, “mightier than the sword;” but in our age of technology, it appears that the Tweet may be mightier than the pen.

We all know by now about the recent social-media fueled upheavals in Egypt and Tunisia; protestors took to the web to voice their views and organize protests, acts which ultimately led to a successful revolution. Social media has given people a larger, louder voice than ever before. It allows them to reach the like-minded in both their own country and across the world. And perhaps more importantly, they are able to do it INSTANTLY. Revolutions that would have taken 10, 20, 30 years in the days before social media can now occur in that many months. Protests that would have taken weeks or months to organize can now happen in hours.

Let’s take a look at historical past revolutions. The Protestant Reformation, for example, would never have been made possible without the invention of the printing press. Johannes Gutenberg’s invention allowed Reformation leader Martin Luther to write and publish his beliefs prolifically, without Church censorship, and to distribute them to his followers and like-minded individuals, thus thrusting the reformation to the forefront of the public consciousness. Within 6 years, half of the printed works in Germany were written by Luther.

Then there is the American Revolution. Without Benjamin Franklin’s postal service, would missives have had such wide-spread reach? An organized means of distributing written information was essential to the fledgling colonies breaking free of British rule, and again in establishing the United States as a nation.

So we can see that the printed word has long played a role in disseminating information about dissidence and revolution to the people of the world and inciting the public to action. The difference between then and now is that now the people have the ability to instantly act on that information and reach a global audience.

It is important to note that, contrary to what the media and some extreme social media advocates are saying, the recent uprisings were not, in fact, “caused” by social media. They were caused by political unrest, government and military abuses of power, and poor treatment of a country’s citizens, and those citizens being unwilling to stand for it. The revolutions were, however, enabled and facilitated by social media, and quite possibly might not have been successful without it.

Stay tuned in the upcoming weeks as we post parts two and three in this series, where we’ll explore the government’s reaction to social media’s involvement in the Egyptian revolution, and speak with an Egyptian-American who has been active in using social media to advance the revolution from his home in the United States. And as always, we welcome your opinions and comments on this post and the topics it covers!


Part 2 is now up. Two Can Play at this Game: World Governments’ Responses to Social Media as a Revolutionary Tool

Image: Gigi Ibrahim via Flickr

Hootsuite for Monitoring & Managing Social Networks Plus Keywords

Have been experimenting with Hootsuite. Set-up tabs for monitoring & managing twitter accounts, facebook pages and linkedin. One of the greatest features is the ability to set-up twitter keyword searches and stream them as shown below in embedded column from hootsuite.

Are you using Hootsuite? What’s been useful for you?

Catherine Weber to Speak at Geek Girl Boot Camp Cape Cod—March 6th, 2010–Hyannis, MA

Weber Media Partner’s President, Catherine Weber, will be speaking tomorrow at Geek Girl Boot Camp Cape Cod – March 6th, 2010 – Hyannis, MA.  Join her for a Primer on Social Media, and to learn about the Power of Facebook, Twitter, YouTube and LinkedIn for your business. Promises to be a great day!

I'm a Geek Girl Camp Speaker

Getting the most out of twitter search

twitterIf you’ve become a regular tweeter then you’ve become adept at writing messages with 140 characters, and using a url shortener (e.g., tinyurl) to include links with lengthy urls. When it comes to searching on twitter it’s likely that you search for people and businesses, and topics of interest to you. But how advanced are your searches?

Twitter’s page provides many options, tweets based on: words, people, places, dates, attitudes, and other–which include containing links and retweets. To simplify searching on twitter you can also add it to internet explorer or firefox.  A few good twitter search engines include: Tweetscan, Trendistic and Twitterfall.

What twitter search tips do you have?

switchboardI’ve been wondering lately about the concept of integrated social media strategies for businesses.

There’s no mistaking it but some social media will work better for certain types of businesses and industries than others. Some will excel with the use of videos, and some with the written word. Some will adopt the use of multiple social media— running the gamut of blogs, twitter, linkedin, youtube, and facebook.

So here’s the question which has been plaguing me for a while: Who’s doing it well? I mean, who’s doing a good job tying them all together, cross-linking and integrating them into a full user experience.

I became even more curious yesterday after reading a post, Which Twitter Strategy is Right for You, by Rodger Johnson. The post describes the twitter strategies of  six companies you may have already heard about: JetBlue, Rubbermaid, Dunkin’ Donuts, Dell, Zappos, and Comcast. So, with these key twitter players in mind, I thought I’d do a little experiment, and see whose doing what and how well are they linking all their profiles and web sites together e.g. how would a user know about all the profiles these companies have?


Make Every Tweet Count: A Month Long Focus on Socialnomics

cover socialnomicsSeveral months ago, Weber Media Partners initiated our “Make Every Tweet Campaign.” We took on the challenge of truncating messages from noteworthy books and reports about social media marketing and business.

We believe tweets should make a difference, have an impact. Tweets can tell a story. Can educate a line at a time. For the user, its an easy way to stay on top of resources they may not have otherwise known about or thought they had the time to read. The hope is that the tweets will spark more interest, be re-tweeted, initiate direct messages and most importantly encourage the user to read the material in its entirety.  As we say, Make Every Tweet Count campaigns should not substitute for buying and reading the entire book!

For the month of October we are excited to bring you month-long tweets from Erik Qualman’s new book, Socialnomics: How Social Media Transforms the Way We Live and Do Business, published by Wiley. Socialnomics was a shoo-in for “Make Every Tweet Count.”  You can open the book at any page and take away a message which will either change the way you’ve been thinking about social media or validate why you’ve been using it in your personal life or at your place of work.

Follow us this month on . Join in the conversation, 140 characters at a time.

Make Every Tweet Count Part III

mobile-marketinggoldfishIn September, to continue our monthly “Make Every Tweet Count” twittering campaign we’re sharing tweets about Mobile Marketing. The resource for these tweets is from a new book by Kim Dushinski entitled, The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.

At Weber Media Partners, we’ve been thinking about the implications of mobile marketing. We know sometimes it might feel difficult to keep up with all that’s being expected of marketing these days, which is one of the reasons why it’s good practice to not get too far behind. Remember, Rome wasn’t built in a day, and either are good social media campaigns; willingness and a step-by-step approach go along way.

On this topic, Chris Brogan has an interesting post today, “The Building Blocks of Social Media Business” with solid advice about getting out to where your customers are on social media platforms. Along with a great plug for maintaining a email marketing presence, Chris advocates for diving into mobile, “…it’s definitely part of what’s next.”

If you want to start getting your feet wet and learning about mobile marketing a tweet at a time, join Weber Media Partners on this month as we tweet messages quoted from Kim Dushinki’s book. Like all of our Make Every Tweet Count campaigns, reading these tweets should not substitute for buying and reading the entire book!

140 characters at a time, you too can learn a lot about mobile marketing. More to come on the topic!

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