Conversational Marketing in the Age of Social Media
Last month, I presented to FastTRack MBA students at Babson College in the Managing Growing Business class about Weber Media Partners’ history, growth and core values. In the five years that I have presented to this class each semester, rarely does any other presenter whom I share the podium talk about their organizational values. Most talk about profit and venture funding and the mechanics of the business. While I can’t say that values alone will make you profitable, and that having no values will cause you to fail, I can say that they matter to our company.
A few weeks ago, I attended a presentation by Tony Hsieh, CEO of Zappos, who spoke at Bentley University for American Marketing Association, Boston Chapter as part of his Delivering Happiness book tour. Tony attributes his company success to developing and staying true to core values. His slides and audio of his talk (turn your volume up for this) will give you some insight into why Amazon bought Zappos for 1.2 billion dollars in 2009.
The values, relationships and passion he talked about resonated with our business values at Weber Media Partners. They drive how you communicate with your audience, the business practices you use and your every day communications with your team. I would love to hear from you about how your company’s core values guide your success.